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The brand story

Lucky No. 7 is a tough looking baby and kids clothing brand. Boys only, Girls allowed! Lucky No.7 stands for tough, rebellious; just a little bit! with a wink at teen fashion, comfort and a sustainability awareness. It’s important that the clothes match the personality of the little ones. Children love to play, so let them be little and play! Comfortable & Stylish in their Lucky No.7 outfit.

In 2014, founder Risma Bachoe, mother of a daughter and son ( 5 and 3 years old) created the brand Lucky No.7. The name was discovered by accident, after the birth of her son on the 7th of July 2013, she found out that the number 7 always keeps returning in her life, in different ways. Therefore she decided to call the label Lucky No. 7. Coincidence does not exist, some things in life are meant to be! 

Ever since the start, Lucky No.7 has been a success story. When we launched the first theme collection in December 2014, it was sold out in 3 days! Last year we started with just 8 boxes on our attic room and now we have our own office, warehouse and uncountable boxes. Lucky No.7 is represented at the moment over 130 selected retailers, worldwide. The next step is of course to open our own Lucky No.7 mini store. To be continued! 

When I started Lucky No.7 in 2014, I wanted to create a unique unisex clothing line for babies & children. Boys only, Girls allowed! Monochrome, using only black/grey/ white and fun prints to be different from the other brands, especially in Holland.
Lucky No.7 is not only fun and comfortable to wear, but it is also produced in a way that is kind to the environment and the people behind it. 70% of the total collection is made of a mix of organic cotton and elasthane. We are not there yet, but we are making steps!

Lucky No.7 has 3 basic collections which are always on stock: basic collection, rebellious collection and the panda collection. These collections are typical Lucky No.7 and can easily be combined with other brands or items from the “theme” collections.  Next to these basis collection we launch 3 times per year a small “ theme” collections ( all seasons) in March/ August and December. Each collection being totally unique and designed by the founder & ceo Risma Bachoe.

" Don' t pay too much attention to what others are doing. Be original, work hard, be stubborn ( just a little bit!) and don't let anything stop you from reaching your goals." 

-XO- Risma