A good dash of rebellion and sustainability. Boys only, girls allowed. 

This slightly cheeky Dutch brand arose from the idea of setting up a cool and affordable brand which is also wearable and sustainable at the same time. Clothes designed to run, climb, fall and play in and that can easily withstand multiple washings. Characteristics of the collection are the powerful use of colour, striking prints, comfort, quality and the possibility to combine the pieces to your heart’s content.


In 2014, founder Risma Bachoe, created the brand Lucky No.7. The name was discovered by accident, after the birth of her son on the 7th of July 2013, she found out that the number 7 always keeps returning in her life, in different ways. Therefore she decided to call the label Lucky No. 7.

In 2019 Risma met Marco Nijman and Sanne Wellesen, owners of DoubleDutch Kidswear. DoubleDutch Kidswear already owned 2 kids clothing brands, the addition of Lucky No.7 provides an even more complete range.

Call it coincidence or not, Marco's date of birth is July 7, 1977. Coincidence does not exist, some things in life are meant to be! 


Ever since the start, Lucky No.7 has been a success story. When they launched the first theme collection in December 2014, it was sold out in 3 days! We are lucky to be able to continue this success.


Lucky was born from the drive to create a cool and affordable brand that is also wearable and sustainable. Clothes designed for running, climbing and falling. An unique unisex clothing line for babies & children. Boys only, Girls allowed! 

Lucky No.7 is not only fun and comfortable to wear, but it is also produced in a way that is kind to the environment and the people behind it. 70% of the total collection is made of a mix of organic cotton and elasthane. We are not there yet, but we are making steps!


We will launch 2 times per year  "theme" collections. The spring/summer collection in January and the autumn/winter collection in July. All items can easily be combined with other brands or items from the “theme” collections.  Each collection being totally unique and designed by our team of designers.

" Don' t pay too much attention to what others are doing. Be original, work hard, be stubborn ( just a little bit!) and don't let anything stop you from reaching your goals." 

-XO- Team Lucky


Lucky No.7 is a brand of DoubleDutch Kidswear.