THE BRAND STORY

THE BRAND
Lucky No. 7 is a tough looking baby and kids clothing brand. Boys only, Girls allowed! Lucky No.7 stands for tough, rebellious; just a little bit! with a wink at teen fashion, comfort and a sustainability awareness. It’s important that the clothes match the personality of the little ones. Children love to play, so let them be little and play! Comfortable & Stylish in their Lucky No.7 outfit.

 

FOUNDER & CEO
In 2014, founder Risma Bachoe, created the brand Lucky No.7. The name was discovered by accident, after the birth of her son on the 7th of July 2013, she found out that the number 7 always keeps returning in her life, in different ways. Therefore she decided to call the label Lucky No. 7.

In 2019 Risma met Marco Nijman and Sanne Wellesen, owners of DoubleDutch Kidswear. DoubleDutch Kidswear already owned 2 kids clothing brands, the addition of Lucky No.7 provides an even more complete range.

Call it coincidence or not, Marco's date of birth is July 7, 1977. Coincidence does not exist, some things in life are meant to be! 

 

OUR STORY
Ever since the start, Lucky No.7 has been a success story. When they launched the first theme collection in December 2014, it was sold out in 3 days! We are lucky to be able to continue this success.

 

LUCKY NO.7 VALUES
Lucky was born from the drive to create a cool and affordable brand that is also wearable and sustainable. Clothes designed for running, climbing and falling. An unique unisex clothing line for babies & children. Boys only, Girls allowed! 

Lucky No.7 is not only fun and comfortable to wear, but it is also produced in a way that is kind to the environment and the people behind it. 70% of the total collection is made of a mix of organic cotton and elasthane. We are not there yet, but we are making steps!

 

THE COLLECTIONS
We will launch 2 times per year  "theme" collections. The spring/summer collection in January and the autumn/winter collection in July. All items can easily be combined with other brands or items from the “theme” collections.  Each collection being totally unique and designed by our team of designers.
 

" Don' t pay too much attention to what others are doing. Be original, work hard, be stubborn ( just a little bit!) and don't let anything stop you from reaching your goals." 

-XO- Team Lucky

 

Lucky No.7 is a brand of DoubleDutch Kidswear.